Based in Saint-Imier (Switzerland) since 1832, the Compagnie des Montres Longines Francillon SA can boast about a watchmaker heritage based on tradition, elegance and performance. Protected since 1889 in Switzerland, his trademark, including a winged hourglass and the name Longines, is the oldest trademark that has remained unaltered and is still active in the international registers managed by the World Intellectual Property Organization (WIPO).

Longines has developed the watchmaker know-how as part of its prolonged search of the time measuring technical domain. The brand has experimented different transformations (from watchmaker workshop to large watch factory), and has exerted itself to combine the search of precision with the aesthetic conditions that still today define the identity of its production.

Longines represents traditional watchmaking based on the values which has respected throughout its history.  The elegance and sporting or traditional character of its models derived directly from the principles that have guided the brand since the moment of its foundation. Nowadays, these values are reflected on the five pillars of the Longines collection: Elegance, Watchmaking Tradition, Equestrian World, Sport and Heritage.